A great domain name must represent your website’s identity. It tells visitors what the website is about without ever having them browse the site’s content.
Companies must, one way or another, stamp an exclusively descriptive corporate brand on the minds of their target audience. In this fashion they will draw to themselves the market they’re committed to reaching and excluding out their competitors. Their goal is to identify themselves as simply and as inexpensively as possible. This means to exclude the standard repetitive forms of mass media ads which have to be funded day in and day out or their message will be quickly forgotten.
Their customer can search out for what they’re looking for in any search engine and if your company has a high SEO ranking, then it will greatly benefit from organic search results. This is an ideal approach but it takes the longest time (up to years) so it cannot be counted on in the short-run.
Another approach is through intensive mass media marketing campaigns which are costly and time consuming and therefore only feasible for large corporations with massive budgets who can afford to buy print and airtime during peak times and events.
Then there’s another approach which is to capture a domain name referred to as an Exact Match Domain (EMD). These present the best of all worlds since their names enhance Google search results and organically draws traffic to your new domain. These 2-3 word EMDs, brand your business with the most memorable description of “what you do” NOT “who you are”.
How We Can Help You Grow Your Business
Target Specific. Marketing, Inc. provides you a portfolio of catchy domain names, easily remembered that will rank high in organic search results to select from.
Additionally, we provide large businesses which need a premium domain name to redirect or update their original business concept to more current marketing strategies thru Digital Rebranding.
Dr. Gil Rosenbrier – Chief Executive Officer
Ray Lakhan – Chief Information Officer